What's New



This is the only site authorized and developed by Ritchie's family, Connie, Irma and Mario. Take your time, there is a lot of great photos and memories we want to share with you. We hope you will enjoy your visit with us and come back often.

Articles of the Month

News from The Family
Re- Naming of Post Office in Pacoima, California
Rolling Stone Magazine Tribute
Ritchie Valens Highway Sign!
Ritchie Valens Songbook - Hits and B-sides
In Memoriam, Robert Morales
What's up with Mario
There's Music at Three Star Plaza
Ritchie Valens’ Soy Capitan™ Cola

For the Ritchie Valens Collection please visit shopiowarock.com

Ritchie Valens’ Soy Capitan™ Cola

C3 Entertainment, Inc. is excited to announce a license with Rocket Fizz Soda Pop and Candy Shops to produce a Ritchie Valens soft drink called Soy CapitanTM Cola for sale in all Rocket Fizz stores and other select outlets.
In stores now, you can enjoy a bottle of Ritchie Valens’ Soy Capitan™ Cola around the country in 28 states and over 120 locations. The bottle features classic imagery of Ritchie Valens with one of his electric guitars.
According to the Valens family, cola was Ritchie’s favorite soft drink flavor. He could often be found sipping a cola with friends at the popular Southern California diner, Bob’s Big Boy. Read more.

Ritchie Valens’ Soy Capitan™ Cola

For Licensing, Merchandising and Advertising Contact:
Ani Khachoian
Executive Vice President of Licensing, Merchandising and Distribution
C3 Entertainment, Inc.
1415 Gardena Avenue
Glendale, CA 91204
Email - Phone: (818) 956-1337 ext. 215

What's up with The Family
Re- Naming of Post Office in Pacoima, California

Ritchie’s Birthday, May 13th, 2022 would’ve been his 81st birthday, it’s also the date scheduled for the re-naming of the Pacoima Post Office to The Ritchie Valens Station. A Plaque will be unveiled, various members of Ritchie’s family along with local elected officials and community members will be present for the ceremony which takes place at the Pacoima Post Office 13707 Van Nuys Blvd, Pacoima CA 91331 ceremony is from 10:00 to 11:00 AM.

We would like to congratulate Mia, Ritchie’s great-niece for her submission of the artwork that was approved by the United States Post Office for use as the cancellation stamp.

Special recognition to Congressman Tony Cardenas and his office.

Credit: Mia Olivia Dieguez Morales, Age: 20, Richie Valens' Great Niece

Rolling Stone Magazine Tribute
The Eternal Legacy of Ritchie Valens
Ritchie Valens Highway Sign!
Richie Valens Memorial Highway

Irma Ritchie's sister and her husband Randy stand proudly in front of Ritchie's sign.The Ritchie Valens Highway is a three mile stretch of the 5 freeway in Southern California.

Again many thanks to Councilwomen Monica Rodriguez and The California DOT.

What's up with Mario
In Memoriam, Robert Morales aka "La Bamba Bob" March 9, 1937- September 15, 2018
La Bamba Bob
Ritchie Valens Songbook - Hits and B-sides

Series: Guitar
Format: Softcover Audio Online - TAB
Artist: Ritchie Valens
Author: Ryan Sheeler

Ritchie Valens was the first nationally recognized Latino rock'n' roll star. He had a meteoric rise to fame in a career that lasted barely eight months, before his tragic death along with Buddy Holly, the Big Bopper and pilot Roger Peterson, in a plane crash north of Clear Lake, Iowa. Ritchie's unique guitar style and high-energy performances and his hits "Come On, Let's Go," "Donna," and "La Bamba" made him a well-known figure in the golden age of rock 'n' roll.

Valens had only two studio albums, Ritchie Valens and Ritchie, both released posthumously in 1959. In Ritchie Valens Songbook: Hits and B Sides, guitarist and author Ryan Sheeler presents an in-depth look at Ritchie's music from these two albums, featuring 12 note-for-note transcriptions with accompanying guitar tablature.

This is a follow up to Sheeler's book, Ritchie Valens: His Guitar and Music, featuring a complete exploration of "La Bamba," plus Ritchie's guitars and history.

Surf Ballroom Winter Dance Party 2018

Ryan studied music at Iowa State, a musican in his own right he explores the musical styles of Ritchie and shares photos and information not currently found elsewhere. Some of the questions he answers, How much of his own guitar work did Ritchie perform on his records? You'll want to add this book to your collection, Ryan shares his passion for Ritchie's music working tirelessly "to get it right". Available on Amazon, halleonard.com and www.ryansheeler.com

There's Music at Three Star Plaza
Three Star Plaza

The interactive music and short bios for Ritchie Valens, Buddy Holly and The Big Bopper is complete. It was up and available for fans to enjoy the first weekend of August 2017. It is the newest addition to Three Star Plaza.

Imagine our excitement and that of all of the fans that contributed to this project, special thank you the Clear Lake Chamber of Commerce and the Surf Ballroom.